The Dansk 'Garb of the Groupie' editorial has an interesting theme. It revolves around the concept of a groupie, but not in the typical way. Instead of showcasing the tear-stained look of a fanatic fan like Oyster Magazine did, this photoshoot portrays the double nature of the groupie. At home, she is minimalist, modern and normal. At the concerts or on the road, she is an extremely dolled-up version of herself.
Shot by photographer Emma Tempest, the Dansk 'Garb of the Groupie' editorial stars model Kate King. The Canadian beauty was outfitted by fashion editor Sam Ranger in a wardrobe of prints and furs as well as minimal, menswear. The cabaret-inspired looks were finished with drawn on brows and disco eyeshadow hues.
Dual Personality Editorials
The Dansk 'Garb of the Groupie' Photoshoot Stars a Fanatic Kate King
Trend Themes
1. Dual-personality Aesthetic - There is an opportunity for disruptive innovation in creating products and services that cater to the contrasting styles of home and away aesthetics.
2. Modern Groupie Fashion - Innovative fashion designers and retailers can tap into the unique fashion preferences of music lovers and create stylish looks inspired by concert and road trip fashion.
3. Two-faced Narratives - Media outlets and brands can use contrasting stories or visuals to tell multi-dimensional stories or showcase the duality of user experiences, creating disruptive narratives that captivate audiences.
Industry Implications
1. Fashion - Fashion designers can cater to the unique tastes of concertgoers by incorporating eccentric styles seen at music festivals into everyday fashion.
2. Media - Media outlets can use contrasting visuals to tell multi-perspective stories that engage audiences in new ways.
3. Concerts and Events - Music festivals and events can differentiate themselves from competitors by creating unique aesthetics inspired by the home-away duality seen in the editorial.