For anyone who started their week off with news of a dancing pony ad going viral, you'll be glad to hear that this smart viral marketing campaign by British phone network 3 has come full circle. The Internet moves in fast and mysterious ways, so a large amount of people having seen this adorable Shetland pony dancing in the Scottish highlands. The network acted quickly by launching a customizable video application in response to this global reaction.
Visit the YouTube site 'The Pony Mixer' and you'll be able to customize your very own Shetland pony to dance to any song you desire, from Bollywood to hip-hop and R Kelly. This is an example of a perfectly executed viral marketing campaign from the popular British mobile network that has combined the golden mix of cute animals and the essence of procrastination into one highly marketable campaign.
Customizable Dancing Pony Videos
Creators of the Dancing Pony Ad Offer a Customizable Application
Trend Themes
1. Viral Marketing Campaigns - The success of the dancing pony ad highlights the potential of viral marketing campaigns to generate widespread attention and engagement for brands through creative and shareable content.
2. Customizable Video Applications - The launch of the Pony Mixer app demonstrates the demand for customizable video applications that allow users to personalize and share content, providing opportunities for businesses to engage with their audience in unique and interactive ways.
3. Animal-themed Content - The popularity of the dancing pony ad showcases the appeal of animal-themed content in capturing the attention and interest of online audiences, presenting opportunities for businesses to create memorable and shareable content featuring animals.
Industry Implications
1. Mobile Networks - Mobile networks like British phone network 3 can leverage viral marketing campaigns and customizable video applications to strengthen brand awareness and engage with their customer base in a fun and innovative way.
2. Digital Advertising - The success of the dancing pony ad highlights the potential for digital advertising agencies to create engaging and shareable content that resonates with online audiences, driving brand recognition and customer engagement.
3. Entertainment and Media - The popularity of the Pony Mixer app demonstrates the potential for entertainment and media companies to create customizable video applications that allow users to engage with and share personalized content, providing new opportunities for audience interaction and monetization.