Modelo partnered up with popular professional basketball player Damian Lillard to launch the beer-branded Dame 7 EXT/PLY shoes. The shoes have a slimmed-down profile, sporting Modelo's iconic black and gold colors over a white foundation. The Dame 7 EXT/PLYs incorporate signature elements from both brands with the Modelo logo placed near the toe and Lillard's D.O.L.L.A. logo integrated into the lacing structure.
The shoe collaboration honors Lillard's "Fighting Spirit"–one of Modelo's brand values. Fans of the two brands had a chance to win a signed pair of the Dame 7 EXT/PLY sneakers through social media for a limited time. This collaboration marks Modelo's second foray into the shoe market with the first being a sneaker collaboration between the beer brand and the Brooklyn Nets.
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
Trend Themes
1. Brand-branded Collaborations - More brands may collaborate to create unique products and reach new audiences.
2. Limited Edition Merchandise - Limited edition merchandise may become more popular as a way for brands to create hype and exclusivity for their products.
3. Athlete-brand Collaborations - More athletes may collaborate with brands to create branded merchandise based on their personal style and values.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage brands may explore collaborations with other industries to create unique products and expand their reach.
2. Fashion - The fashion industry may see an increase in collaborations with brands from other industries to create limited edition merchandise.
3. Athletic Footwear - The athletic footwear industry may see an increase in athlete-brand collaborations that allow for unique and personalized shoe designs.