It's a great feeling when you find that perfect object to ship home or as a gift to someone else, but unfortunately these feelings can be shattered along with a damaged shipment. Shipping fragile items can be tricky and as these Boxman advertisements cleverly demonstrate, getting from point A to point B can be a bumpy road. The ads show delicate items like a teacup, an angel figurine and a drum, all with cracks in them that have been made in the process of shipping from one address to another.
The ads for Boxman by South Africa's M&C Saatchi Abel are minimal, but visually striking and pretty witty ways to show just how devastating a poorly packed item can be when it arrives where it's supposed to be, not totally intact.
Damaged Shipment Ads
These Boxman Ads Show What Happens When You Don't Pack Things Properly
Trend Themes
1. Fragile Packaging - Opportunity for innovation in developing new packaging materials and methods to better protect fragile items during shipping.
2. Safe Shipping Solutions - Potential for disruptive innovation in creating new technologies or services that ensure safe shipping and handling of delicate items.
3. Visual Marketing Campaigns - Opportunity for innovative advertising strategies that incorporate visually striking and clever visuals to convey messages about product quality and proper packaging.
Industry Implications
1. Packaging Industry - The packaging industry can explore new materials and designs to enhance the protection of fragile items during transit.
2. Shipping and Logistics Industry - Companies in the shipping and logistics industry can develop new technologies and methods to ensure safe and secure transportation of delicate goods.
3. Advertising and Marketing Industry - The advertising and marketing industry can leverage visually striking and witty visuals to create effective campaigns that emphasize the importance of proper packaging for shipping fragile items.