The Dairy Queen fall menu has been unveiled by the brand for 2021 to provide consumers with a number of new and returning favorites to try out this autumn. The menu includes the new Pecan Pie Blizzard Treat as well as the Reese's Pieces Cookie Dough Blizzard Treat and the Sea Salt Toffee Fudge Blizzard Treat. Some of the returning favorites include the Pumpkin Pie Blizzard Treat, the Oreo Mocha Fudge Blizzard Treat, the Choco Dipped Strawberry Blizzard Treat and the Royal Ultimate Choco Brownie Blizzard Treat.
The 2021 Dairy Queen fall menu is being launched now by the brand at participating locations, but will only be around for a limited time for patrons to pick up.
Autumnal Ice Cream Menus
The Dairy Queen Fall Menu Includes New and Returning Favorites
Trend Themes
1. Seasonal Ice Cream Menus - Opportunity for ice cream brands to innovate with seasonal offerings at limited times of the year.
2. New Blizzard Treats - Opportunity for Dairy Queen to develop and test new Blizzard Treat flavors and combinations on their customers.
3. Returning Favorites - Opportunity for Dairy Queen to cater to customer nostalgia and demand by bringing back popular Blizzard Treats from previous years.
Industry Implications
1. QSR Restaurants - Opportunity for quick-service restaurants to compete by offering seasonal menu items and limited-time offerings.
2. Ice Cream Brands - Opportunity for other ice cream brands to follow Dairy Queen's lead and create seasonal menus that excite and entice customers.
3. Food and Beverage Retailers - Opportunity for food and beverage retailers to expand their dessert offerings and incorporate seasonal menu items like ice cream.