'Oatly' has entered the dairy-free frozen dessert bar market in North America through a new line of sweet treats. The dessert bars come in packs of three, 3-oz bars that are just as high-quality as Oatly's other flagship products. The bars will all be covered in a chocolate finish and will be available in vanilla, chocolate fudge, salted caramel, and strawberry swirl flavors.
Oatly continues on its mission to show the versatility of dairy-free oat milk products with this set of frozen bars. Additionally, the 3oz portion sizes make these treats perfect for a quick treat, especially for lactose-intolerant consumers. Oatly dairy-free frozen dessert bars are plant-based, making them more sustainable than alternatives made with real cow's milk.
These frozen dessert bars will be available across the United States in December, but expansion to other markets based on performance is likely.
Dairy-Free Frozen Dessert Bars
'Oatly' Launches New Set of Frozen Chocolate Desserts
Trend Themes
1. Dairy-free Dessert Bars - Oatly's entry into the dairy-free frozen dessert bar market presents an opportunity for food and beverage companies to offer high-quality plant-based alternatives to traditional dairy products
2. Sustainable Alternatives - Oatly's use of plant-based ingredients presents an opportunity for industries such as agriculture and food production to increase sustainability by reducing reliance on animal products
3. Convenient Portion Sizes - The 3oz size of Oatly’s frozen dessert bars presents an opportunity for manufacturers to create grab-and-go snacking options for consumers
Industry Implications
1. Food and Beverage - Oatly’s dairy-free frozen dessert bars provide an avenue for companies in the food and beverage industry to enter and disrupt the dairy-free dessert market with high-quality plant-based products
2. Agriculture - Oatly's use of oats as a plant-based ingredient in their dairy-free dessert bars provides an opportunity for the agriculture industry to focus on sustainable farming practices and develop new plant-based crop options
3. Food Production - Oatly’s use of plant-based ingredients presents an opportunity for food production companies to reduce reliance on animal products and create sustainable options for consumers