The Ermolaev Bureau developed a line of fresh dairy containers for bringing a contemporary look to traditional goods. The local Russian milk and yogurt products are often ornamented with landscape scenes and graphic references to cows, so a clean and minimalist scheme sets this brand apart.
The Cheburashkini Brothers Dairy is now marked with alphabetic symbols that help to represent the contents in a literal way, but these characters have been designed to embody subtle references to agriculture, keeping consistent with the tradition of dairy containers in the farming region surrounding Moscow. The letters have unique serifs that are inspired by the offshoots and leaves of field crops, and the repetition of type segments alludes to the rows and rows of wheat and grasses that surround these rural dairy operations.
Typographic Dairy Containers
This Milk Packaging Marks Traditional Products with Modernized Type
Trend Themes
1. Contemporary Dairy Packaging - There is a growing trend in developing fresh and modern packaging designs for traditional dairy products.
2. Symbolic Typography in Branding - Using alphabetic symbols with subtle references in typography has become popular to represent the contents of the packaging in a literal yet creative way.
3. Minimalist Packaging Design - Minimalist packaging schemes are setting brands apart in the dairy industry, offering a clean and distinctive look.
Industry Implications
1. Packaging Design - The packaging design industry can seize the opportunity to create innovative and contemporary packaging solutions for traditional dairy products.
2. Branding and Marketing - Branding and marketing professionals can explore the use of symbolic typography to create visually appealing and meaningful representations of the product contents.
3. Dairy Industry - The dairy industry can benefit from adopting minimalist packaging designs that differentiate their products and appeal to consumers looking for a modern and clean aesthetic.