Vitamyna launched a Personal Pack Builder to change the way people meet their unique nutritional and wellness needs. Unprecedented access and choice in supplements often leaves consumers feeling overwhelmed, underserved and struggling to find products tailored to their unique needs. Vitamyna's new feature can be accessed online and it helps people create custom daily vitamin packs with chosen supplements that will be conveniently delivered to their doorstep.
According to National Health and Nutrition Examination Survey data, revealed that—despite their micronutrient intake from all sources—nearly 90% of the United States adult population takes less than the estimated average requirement for vitamin D and E, 51% for vitamin A, 43% for vitamin C, 61% for magnesium and 49% for calcium.
As an Eco-conscious supplement company, Vitamyna uses supplement sachets with 80% less plastic than traditional plastic vitamin bottles.
Personalized Vitamin Packs
Vitamyna's Daily Vitamin Pack Builder Meets Individial Needs
Trend Themes
1. Customized Nutrition Solutions - Vitamyna's Personal Pack Builder leverages technology to tailor nutrient intake to individual needs, addressing the challenge of generalized health supplements.
2. Sustainable Supplement Packaging - Eco-conscious packaging with significantly reduced plastic use, like Vitamyna's, highlights a growing shift towards sustainability in health products.
3. Convenient Wellness Deliveries - The rise of personalized daily vitamin delivery services offers unprecedented convenience for consumers pursuing tailored health regimens.
Industry Implications
1. Health Supplements - The health supplements industry can adapt by integrating personalized solutions to better address specific nutrient deficiencies in the population.
2. E-commerce - E-commerce platforms stand to benefit by offering advanced customization tools for personal wellness products, enhancing user experience and satisfaction.
3. Sustainable Packaging - Innovations in sustainable packaging, like Vitamyna's reduced plastic sachets, are gaining traction in the supplement industry, reflecting consumer demand for eco-friendly solutions.