Nostalgia is powerful within the consumer goods market, but while many products look to tap into the idea, products that allow consumers to create their own nostalgia are coming about like the Word. Standard Memorandum Notebook that's designed as a daily diary with a twist.
Designed in collaboration with Jon Contino, the Word. Standard Memorandum Notebook enables consumers to jot down a line or two about each day of the year; the daily diary isn't meant for keeping dates or reminders. At the end of the year, what's left is a memento of days past that will provide intended nostalgia that's free of digital connectivity.
The Word. Standard Memorandum Notebook is a rebellion against smartphone apps and social media as an analog way to remember that calls to mind nostalgic notions of simpler times.
Nostalgia-Focused Notebooks
The Word. Standard Memorandum Notebook is Daily Diary with a Twist
Trend Themes
1. Personalized Nostalgia Products - As consumers continue to seek out nostalgic products, there is an opportunity for companies to provide personalized options to create a unique and individual experience.
2. Analog Reminders and Memories - As people rebel against digital connectivity, there is a disruptive opportunity to provide analog options to remember events and create physical mementos.
3. Daily Reflection Journals - The rise of daily reflection and mindfulness practices provide an opportunity for the creation of more products like the Word. Standard Memorandum Notebook that enable the habit of daily journaling.
Industry Implications
1. Stationery - There is an opportunity within the stationery industry to create personalized and nostalgic products that appeal to consumers' desire for physical and analog experiences.
2. Journaling and Self-care - As consumers prioritize mindfulness and self-care practices, there is an opportunity to create products that support these habits such as daily reflection journals and analog reminders.
3. Gifts and Keepsakes - Products like the Word. Standard Memorandum Notebook have potential within the gifts and keepsakes industry as unique and sentimental gifts that provide customers with tangible memories.