The DAGDA Autumn/Winter 2014/2015 collection is displayed in a whimsical catalog that captures an imaginative daydreamer. Based in the United Kingdom, DAGDA was launched in 2012 by a collective of three talented designers that produce womenswear, menswear and accessories that often push the boundaries of convention.
"Through the use of experimental materials and embroidery", the label creates a range of eccentric wardrobe pairings that are youthfully modern and effortlessly charming.
In their latest DAGDA Autumn/Winter 2014/2015 catalog, the label pairs silk tops with voluminous mini skirts and embellished tights. Their model muse sports sculptural hair and pulls off sequin-adorned brows that are displayed in an iridescent palette.
The catalog's most memorable elements are its collaged backdrop vignettes that feature birds, trees and mountainous landscape views, conceived in the mind of its model star.
Whimsical Daydreamer Lookbooks
The DAGDA Autumn/Winter 2014/2015 Collection is Imaginative
Trend Themes
1. Experimental Materials - There is an opportunity for disruptive innovation in the fashion industry by exploring new materials and techniques in clothing production.
2. Whimsical Lookbooks - Creating imaginative and whimsical lookbooks can attract customers and differentiate brands in the fashion industry.
3. Youthful Charm - There is a potential for disruptive innovation in the fashion industry by designing and marketing youthfully modern and effortlessly charming clothing collections.
Industry Implications
1. Fashion - The fashion industry can capitalize on the use of experimental materials and whimsical lookbooks to create unique and appealing collections.
2. Clothing Production - The clothing production industry has an opportunity to develop new techniques and processes to incorporate experimental materials into garments.
3. Marketing and Branding - In the field of marketing and branding, there is a potential for disruptive innovation in creating youthful and charming campaigns that resonate with customers.