There is definitely a certain appeal to the notion of customized clothing as it allows consumers to opt-in for clothes that are specially designed with their taste, style and body proportions in mind. However, there are some sustainability-focused opportunities here as well. A research collective that goes by the name of Synflux is expanding on this planet-friendly idea through garments that are highly personalized.
The project that realizes customized clothing is set to disrupt the fashion industry at large — from production to design. Dubbed 'Algorithmic Couture,' Synflux uses technology that 3D scans the body to determine exact proportions. The data is fed into a machine-learning algorithm that produces "the optimum garment pattern that reduces fabric waste to zero" and computer-aided design software is used to make 2D modules of the customized clothing design.
Digitally Customized Clothing
Synflux Brings Sustainability to Fashion with 'Algorithmic Couture'
Trend Themes
1. Customized Clothing - Disruptive Innovation Opportunity: Develop advanced algorithms and technology to create highly personalized garments with zero fabric waste.
2. Sustainability in Fashion - Disruptive Innovation Opportunity: Integrate 3D scanning, machine-learning algorithms, and computer-aided design software to revolutionize the fashion industry's approach to sustainable production and design.
3. Algorithmic Couture - Disruptive Innovation Opportunity: Explore the potential of utilizing algorithmic processes to create garments that are uniquely tailored to individual body proportions, offering a new level of customization in fashion.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Implement technology-driven solutions in production and design processes to enable personalized, sustainable and zero-waste fashion.
2. Technology - Disruptive Innovation Opportunity: Develop advanced 3D scanning, machine-learning algorithms, and computer-aided design software to transform the fashion industry and enable algorithmic couture.
3. Sustainability - Disruptive Innovation Opportunity: Collaborate with fashion companies to apply technology-driven solutions that reduce fabric waste and enable customization, making sustainable fashion more accessible and appealing.