Although summer may be drawing to a close, Baskin-Robbins is upping its dessert game with customizable ice cream sandwiches made with fresh donuts from Dunkin' Donuts. The co-branded treat not only gives customers a new way to enjoy their favorite Baskin-Robbin's ice cream, but it also provides the perfect vessel for sampling the new Pumpkin Cheesecake flavor.
The new Donut Ice Cream Sandwiches will be available at select Baskin-Robbins locations as of Thursday, September 1st. The sandwiches can be customized with any Baskin-Robbins ice cream, including old flavors such as Pralines 'n Cream and new varieties such as Pumpkin Cheesecake. The donut itself is the classic Powdered Donut from Dunkin' Donuts and it comes topped with hot fudge for an extra indulgent twist.
The customizable ice cream sandwiches cater to the growing demand for hybrid desserts that provide new ways to enjoy classic treats.
Donut Ice Cream Sandwiches
Baskin-Robbins is Offering Customizable Ice Cream Sandwiches
Trend Themes
1. Customizable Ice Cream Sandwiches - There is an opportunity to create customizable ice cream sandwiches that offer unique flavor combinations and toppings.
2. Hybrid Desserts - Creating hybrid desserts that combine two or more classic treats can attract customers looking for innovative dessert experiences.
3. Co-branded Treats - Collaborating with well-known brands to create co-branded treats can increase brand visibility and attract new customers.
Industry Implications
1. Ice Cream Industry - The ice cream industry can explore new possibilities of offering customizable products to stand out in the market.
2. Bakery Industry - Bakeries can experiment with creating hybrid desserts like donut ice cream sandwiches to attract customers seeking unique and indulgent treats.
3. Food and Beverage Retail Industry - Retailers in the food and beverage industry can consider offering co-branded treats to enhance their product offerings and appeal to a wider customer base.