These new Brody's customizable bottled cocktails are a premium range of libations from the woman-founded beverage brand that will provide consumers with the perfect hard refreshment to enjoy from home. The drinks come in five options including Minted Mule, French 75, Air Mail, Black Orchid and Touch of Grey, which are each suitable for enjoyment on their own or being mixed with a sparkling beverage. The cocktails are crafted with premium ingredients and put a strong focus on customization to suit the needs of modern consumers.
Co-Founder Cristy Neunson explained the inspiration behind the new Brody's customizable bottled cocktails further saying, "I’ve always gravitated toward champagne. But in recent years, I’ve often found myself ordering sparkling cocktails as they’ve become increasingly popular on menus at restaurants and bars. When we put our heads together, we realized there was this white space between premium spirits and sparkling wine that we could fill. Knowing we wanted to create a multi-serve product that could be shared and wouldn’t fall flat, we decided to incorporate the experiential element of encouraging consumers to choose their own adventure by adding the sparkling beverage of their choice."
Personalization-Friendly Cocktails
The Brody's Customizable Bottled Cocktails Come in Five Flavors
Trend Themes
1. Customized Cocktails - Beverage brands can create personalized cocktail experiences with a strong focus on customization to suit the needs of modern consumers.
2. Premium Bottled Cocktails - Crafting ready-to-drink cocktails with high-quality ingredients can provide consumers with the perfect hard refreshment to enjoy from home.
3. Sparkling Mixed Drinks - Creating sparkling cocktails that can be enjoyed on their own or mixed with other beverages can provide a unique drinking experience for consumers.
Industry Implications
1. Beverage Industry - The beverage industry can create new products that cater to modern consumers' needs for customizable and high-quality ready-to-drink cocktails.
2. Alcohol Industry - The alcohol industry can tap into the trend of premium bottled cocktails to provide consumers with high-quality cocktail experiences.
3. Hospitality Industry - The hospitality industry can incorporate customizable cocktails into their menus to provide a unique, experiential element that engages customers and enhances their social experience.