Givex has introduced GivexEngageAI, a new customer loyalty AI platform designed to improve customer engagement through detailed, data-driven profiles and personalized interactions. This tool leverages customer data from various touchpoints, such as loyalty programs and purchase history, to create comprehensive customer profiles. These, in turn, will enable the business to launch targeted engagement campaigns across multiple channels that will work to enhance customer retention and conversion.
The launch of the customer loyalty AI platform represents a significant step for Givex as the tool consolidates data and automates marketing efforts. GivexEngageAI integrates with GivexPOS and other related products to utilize AI to drive revenue and enhance customer experience. By delivering tailored communications based on individual customer behaviors and preferences, the platform moves away from generic marketing strategies, fostering deeper relationships with customers.