To those who want to put their own stamp in the fashion world, the Custom Vans Shorts program is offering a chance to show off what you've got.
In conjunction with Shortomatic, Vans has created the Custom Vans Shorts program that lets you decide how you want your gear to look. The model is the brand’s popular Era Classic board, which will act as your canvas as you try to think of ways to make it your own. According to Hypebeast, there will be "16 colors, six customizable patterns and four vintage prints, plus a rotating limited edition artist print kicked off by the legendary Neil Blender." As for the shorts themselves, it boasts a 14% 4-way stretch material that’s lightweight and has quick dry capability. So how do you want your next aquatic gear to look? Head over to the site and give it a shot!
DIY Personalized Surf Gear
The Custom Vans Shorts Program Puts you in Charge of the Design
Trend Themes
1. Customizable Fashion - The DIY Personalized Surf Gear trend allows consumers to customize their own fashion items, creating unique and personalized designs.
2. Collaborative Design - The Custom Vans Shorts program exemplifies the trend of collaboration between brands and customers, allowing individuals to actively participate in the design process.
3. Limited Edition Releases - The rotating limited edition artist prints featured in the Custom Vans Shorts program tap into the trend of exclusive and rare releases, creating a sense of collectibility for consumers.
Industry Implications
1. Fashion Retail - The DIY Personalized Surf Gear trend presents opportunities for fashion retailers to offer customizable options and tap into the growing demand for personalized fashion.
2. Sporting Goods - The Custom Vans Shorts program provides disruptive innovation opportunities for sporting goods brands to offer customizable and performance-driven gear to consumers.
3. E-commerce - The trend of Collaborative Design seen in the Custom Vans Shorts program presents innovative opportunities for e-commerce platforms to create seamless and interactive customization experiences for customers.