Custom Soda Pops
Vessel
This concept drink comes from the folks at thegreenergrass.org, a group that initiates positive change by interviewing industry and thought leaders. I can't really describe the new drink in terms of color or flavor or consistency because the canned beverage (aka Vessel) is totally customized by the customer. Drinks are made up by a combination of bases (nutrients), flavors (organic extracts of botanical and agricultural products), and agents (the thing that makes your drink special like, caffeine or ginseng). I'm not sure about the distribution of such a wide array of products. Perhaps there will be shops similar to Starbucks where you can order a large, high-vitamin K, rose petal-flavored, super-caffeine-infused Vessel to go.
Trend Themes
1. Customized Beverages - Vessel's custom soda pop concept highlights the trend towards personalized and unique beverage options.
2. Organic and Nutrient-rich Ingredients - The use of organic extracts and nutrient-rich bases in Vessel's custom soda pop concept reflects the trend of consumers prioritizing health and wellness in their food and beverage choices.
3. Innovative Beverage Technology - Vessel's customizable drink system showcases the trend of new technologies and platforms transforming the beverage industry by allowing customers to create their own unique drinks.
Industry Implications
1. Beverage Industry - Vessel's custom soda pop concept provides disruptive innovation opportunities in the beverage industry by allowing brands to offer personalized and unique drink options to customers.
2. Technology Industry - The implementation of new technologies, like Vessel's customizable drink system, can create innovative solutions in the food and beverage industry.
3. Health and Wellness Industry - The use of organic extracts and nutrient-rich bases in Vessel's custom soda pop concept allows brands to tap into the health and wellness trend and offer healthier beverage options to health-conscious consumers.