Fari Hara is a style-focused business that offers high-quality custom menswear for any occasion. One of its services attempts to alleviate the anxiety of grooms and their wedding party as the big day nears. Based on exquisite excellence, the brand boasts quality, expert tailoring, and a convenience-focused service.
For one, it utilizes the finest materials, with an emphasis on timeless design through European fabrics — from luxury, premium, and printed cotton to pure and Italian wool, as well as a Superfine blend. The custom menswear is made-to-measure and subject to an expert styling option. The brand requires a consultation meeting ahead of time, during which grooms will be asked to share the dress code, the decor colors, and themes, as well as a description of the bride's dress. Knowing that its customers have a lot to organize and tend to, Fari Hara does in-home visits to fit the fashion-forward custom menswear experience.
Wedding-Ready Custom Menswear
Fari Hara is Built on Sophistication and Exceptional Craftsmanship
Trend Themes
1. Custom Menswear - Disruptive innovation opportunity: Create a platform for online consultations and virtual measurements, allowing customers to order custom menswear from anywhere.
2. Convenience-focused Service - Disruptive innovation opportunity: Develop a mobile app that offers virtual styling consultations and personalized recommendations for customers.
3. In-home Visits - Disruptive innovation opportunity: Introduce a subscription-based service that provides regular in-home visits for customized fittings and alterations.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality in retail stores to provide customers with virtual try-on experiences for custom-made menswear.
2. Wedding Planning - Disruptive innovation opportunity: Create an online platform that connects grooms with wedding planners who specialize in coordinating attire and provide personalized recommendations.
3. Fabric Manufacturing - Disruptive innovation opportunity: Develop sustainable fabric alternatives using innovative materials and processes to cater to the growing demand for eco-friendly custom menswear.