With Queen Elizabeth celebrating her stint as the longest reigning British monarch, 'Candy Mechanics' launched a line of custom lollipops with the respected royal as the face of the campaign -- literally. With Her Majesty's chocolate face atop their candy sticks, 'Head on Sticks' has begun marketing its 3D-printed confectionery treats.
In addition to eating the head of Queen Elizabeth, people can have fun getting their very own portraits designed in chocolate as well. After taking a 3D scan of a person's head, a 3D-printed mold is made in order to recreate them in chocolate form.
In British fashion, the Queen's custom lollipops come in chocolate biscuit and strawberry cream, while the personalized heads come in a range of flavors including banana and salted peanut. Combining confection with customization and 3D-printing technology, Candy Mechanics has created an entertaining and personalized eating experience that involves the consumer from beginning to end.
Regal 3D Lollipops
These Chocolate Custom Lollipops Recreate 3D Versions of Queen Elizabeth II
Trend Themes
1. Customized Confectionery - The trend of creating personalized edible treats, such as 3D-printed chocolate lollipops, presents a disruptive innovation opportunity in the confectionery industry.
2. 3D Scanning Technology - The use of 3D scanning technology to create custom molds for chocolate replicas opens up possibilities for personalized products in various industries, including confectionery and beyond.
3. Interactive Eating Experiences - The combination of confectionery, customization, and 3D printing technology in the form of personalized lollipops offers a unique and interactive eating experience, paving the way for disruptive innovation in the food industry.
Industry Implications
1. Confectionery - The confectionery industry can explore the disruptive innovation opportunities presented by personalized and 3D-printed chocolate treats, offering consumers unique and personalized products.
2. Technology - The technology industry can benefit from the use of 3D scanning technology for creating custom molds, expanding its applications beyond traditional manufacturing and into personalized products like chocolate replicas.
3. Food and Beverage - The food and beverage industry can embrace interactive eating experiences, such as personalized lollipops, to engage consumers and offer them a unique and memorable dining experience.