For years, Cover FX fans have been using the brand's highly concentrated illuminating and bronzing Custom Enhancer Drops to achieve their ideal glow and now the Custom Enhancer Palette offers the benefits of the product in the form of pressed powders. The palette features the same iconic shades as the Custom Enhancer Drops, plus skin-loving formulas that are infused with Vitamin C.
The finger-friendly palette shares cruelty-free and vegan shades like Candlelight, Sunlight and Blossom, which can be swept across the high points of the face. Like the Custom Enhancer Drops, the Custom Enhancer Palette can be used to create a personalized glow by using the shades individually or blending and layering them together.
Vitamin-Infused Pressed Powders
The Custom Enhancer Palette from Cover FX Creates a Custom Glow
Trend Themes
1. Vitamin-infused Pressed Powders - The trend of creating pressed powder makeup that is infused with vitamins is disrupting the traditional beauty industry by offering multiple benefits in one product.
2. Personalized Glow Makeup - The trend of offering makeup products that can be layered, blended and customized to create a unique glow is disrupting the traditional beauty industry by offering a personalized experience to consumers.
3. Cruelty-free and Vegan Makeup - The trend of creating makeup products that are cruelty-free and vegan is disrupting the traditional beauty industry by offering consumers more ethical choices in their purchasing decisions.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to embrace the trend of offering vitamin-infused pressed powders that provide consumers with added skin benefits.
2. Makeup Industry - The makeup industry has an opportunity to embrace the trend of personalized glow makeup that allows consumers to create a unique look that matches their preferences and skin tone.
3. Ethical Beauty Industry - The ethical beauty industry has an opportunity to embrace the trend of creating cruelty-free and vegan makeup products that align with consumers' values and preferences towards animal welfare and sustainability.