Avon teamed up with Korean skincare and cosmetics manufacturer The Face Shop for a collaboration that introduces the best of K-beauty to beauty consumers. One of the standout products is the Ink Lasting Cushion Foundation Slim Fit, which is available in an 18-shade range, a compact design and a formula that feels weightless. Unlike many other kinds of powder or liquid foundations, this one boasts a mess-free design that requires users to press the sponge into the compact to soak up the pigment.
On the skin, the K-beauty foundation is said to create a comfortable, "second-skin feel" that leaves the skin looking smooth, natural and matte, yet also fresh.
Avon's collaboration with The Face Shop also introduces other cushion cosmetics like highlighter and blush.
Collaborative K-Beauty Foundations
Avon x The Face Shop's Cushion Foundation is Weightless
Trend Themes
1. Cushion Cosmetics - The collaborative K-Beauty foundations trend highlights the opportunity for beauty companies to create cushion cosmetics, such as highlighters and blush, that offer a weightless, second-skin feel.
2. Korean Beauty (k-beauty) - The collaboration between Avon and The Face Shop showcases the growing trend of incorporating K-Beauty products in the beauty industry, presenting the opportunity for other brands to partner with Korean companies and bring the best of K-Beauty to a wider market.
3. Mess-free Design - The Avon x The Face Shop Cushion Foundation's mess-free design highlights the disruptive innovation opportunity for beauty companies to create foundations with unique application methods, such as a compact that requires users to press a sponge to soak up the pigment.
Industry Implications
1. Beauty - The collaborative K-Beauty foundations trend presents disruptive innovation opportunities for the beauty industry to create innovative cosmetic products that offer weightless formulas, second-skin feel, and mess-free application methods.
2. Cosmetics - The introduction of Avon x The Face Shop's Cushion Foundation and other cushion cosmetics opens up disruptive innovation opportunities in the cosmetics industry to develop lightweight, comfortable and natural-looking makeup products.
3. Skincare - The partnership between Avon and The Face Shop demonstrates the potential for disruptive innovation in the skincare industry by incorporating K-Beauty principles, such as formulas that leave the skin smooth, matte, and fresh while providing a second-skin feel.