Cushelle Longer Lasting Rolls are being added to the brand's product range in a bid to provide consumers with enhanced value and convenience.
The new rolls will be observed across the brand's Original, Quilted and Quilted Lotioned ranges, and will feature 50% more sheets to reduce the need to constantly swap in a new roll. The product expansion builds on the success of larger rolls, which were first debuted by the Plenty brand for the paper towel category. The product will also help to reduce the amount of space needed to store the rolls.
Senior Brand Manager Hazel Reece spoke on the upcoming campaign for the Cushelle Longer Lasting Rolls saying, "We have developed a bespoke multi-million pound marketing and shopper campaign throughout the full Path-to-Purchase from TV through to instore activation, and plenty more in-between. We will be driving mass awareness and education to help inform shoppers, drive behavioural change in product choice and to communicate that Cushelle is leading the charge in this category change to a more convenient, more sustainable solution."
Value-Focused Toilet Paper Products
Cushelle Longer Lasting Rolls Have 50% More Sheets
Trend Themes
1. Longer Lasting Rolls - Opportunity for brands to offer products with increased value and convenience by providing more sheets in toilet paper rolls.
2. Product Expansion - Opportunity for brands to expand their product range by introducing larger rolls with more sheets to meet consumer demand.
3. Space Saving Solutions - Opportunity for brands to design toilet paper rolls that take up less storage space while still providing a sufficient number of sheets.
Industry Implications
1. Toilet Paper - Opportunity for toilet paper brands to differentiate themselves by offering longer lasting rolls with more sheets.
2. Paper Towels - Opportunity for paper towel brands to replicate the success of larger rolls by introducing similar products with increased sheet count.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to create bespoke campaigns that drive awareness and educate consumers about the benefits of longer lasting rolls.