The 'Curvy Jean' is an all-new trademark style from Madewell that is based off of its best-selling high-rise skinny jeans. The new style was developed by the Madewell team to cater to women of all shapes, no matter their size.
The Curvy High-Rise Skinny Jeans are available in three washes that include light and dark colorways. The new denim style boasts a raised waist, a contoured waistband and US customers have the chance to get their pair personalized with a custom monogram embroidery up to nine letters.
Since 67% of women in the United States wear sizes 14 and up, a growing number of retailers like Madewell are offering much wider range of sizes that are not capped at a certain number.
Curvy High-Rise Denim
Madewell's Curvy Jean is a New Style Inspired by a Classic Silhouette
Trend Themes
1. Inclusive Sizing - The trend towards inclusive sizing allows for greater accessibility and reach of products to audiences of all sizes.
2. Customization - The trend towards customization elevates personalization and uniqueness for consumers in a highly competitive market.
3. Hybrid Styles - The trend towards hybrid styles that fuse classic silhouettes and modern designs provides fresh options for consumers seeking new items in their wardrobe.
Industry Implications
1. Fashion - The fashion industry has significant opportunities to innovate in response to increased demand for inclusive sizing and customization in its products.
2. Retail - The retail industry has opportunities to leverage technology and data-driven insights to provide customers with a personalized shopping experience.
3. E-commerce - The e-commerce industry has an opportunity to disrupt traditional brick-and-mortar retail by providing customers with more accessible and convenient options for shopping, sizing, and customization.