Curry Up Now, an Indian street food chain that's based in the United States, announced that it would be launching a donation drive in honor of Veterans Day on November 11th.
Through its 'Roll it Forward' initiative, Curry Up Now will match all donations when consumers purchase one of its $12 charitable meals. Consumers can choose to purchase the donated meals individually, or can even buy them in bulk through Curry Up Now's website. CEO and Founder Akash Kapoor spoke to the Veterans Day initiative, stating "The Roll it Forward initiative is our way of saying ‘thank you’ to so many deserving heroes, and because of the generous response we received when we launched this campaign earlier this year, we have no doubt that our guests and the public will show the same appreciation for our veterans and military."
Veterans Day Donation Drives
Curry Up Now is Donating Free Meals to US Charities
Trend Themes
1. Donation Drives - Curry Up Now launches a donation drive in honor of Veterans Day, providing an opportunity to engage customers and give back to the community.
2. Charitable Meals - Curry Up Now introduces $12 charitable meals that can be purchased individually or in bulk, offering an innovative way to support veterans.
3. Roll It Forward Initiative - Curry Up Now's 'Roll it Forward' program matches all donations made when customers purchase a charitable meal, encouraging increased participation and impact.
Industry Implications
1. Food & Beverage - The food and beverage industry can leverage donation drives and charitable initiatives to enhance customer engagement and social impact.
2. Restaurant Chains - Restaurant chains have the opportunity to attract customers by offering charitable meals while contributing to important causes such as supporting veterans.
3. E-commerce - The e-commerce industry can facilitate the bulk purchase of charitable meals, making it easier for consumers to support noble initiatives like Curry Up Now's Roll it Forward program.