Cuppow came into fame with the introduction of its drinking lids for Mason jar cups—and to further encourage people to use these reusable cups and embrace a more sustainable way to drink on the go, it began an initiative called the Cup Club.
The Cub Club works in the same style as many other customer loyalty programs for coffee shops. With participating cafes, a chalkboard is set up to display a scoreboard for the number of people who have come into the shop with their own cup. For every 10th person that brings in their own beverage container, their drink is complimentary.
Rather than requiring an app download or individual commitment, this low-tech rewards system encourages all the patrons of a coffee shop to work together to enjoy the benefits of saving the environment one cup at a time.
Reusable Cup Reward Programs
Cuppow's Cup Club Helps Consumers Save Money and the Environment
Trend Themes
1. Reusable Cup Reward Programs - Opportunity for businesses to implement innovative loyalty programs that reward customers for using reusable cups, promoting sustainability.
2. Low-tech Rewards Systems - Opportunity to develop simple and inclusive rewards systems that do not require app downloads or individual commitments for customer loyalty.
3. Collaborative Environmental Initiatives - Opportunity for cafes and businesses to engage customers in collective efforts to reduce waste and promote sustainable practices through initiatives like the Cup Club.
Industry Implications
1. Food and Beverage - Restaurants and coffee shops can implement reusable cup reward programs to attract environmentally conscious customers while reducing waste.
2. Hospitality - Hotels and resorts can introduce low-tech rewards systems to encourage guests to use reusable cups and contribute to sustainability efforts.
3. Retail - Retail stores can collaborate with customers to launch environmental initiatives that promote the use of reusable cups, fostering a more sustainable shopping experience.