The Body Shop's Special Edition Cool Cucumber Shower Gel boasts a fresh scent and a unique formula that's made with "juice from wonky cucumbers." The shower gel promises to create an instant lather, leaving skin feeling cleansed and refreshed thanks to cucumber fruit extract and organic sugar.
The instantly cooling and skin-soothing product boasts vibrant, special edition packaging that underlines the fact that it's made with "second-grade cucumber juice from Italy."
Helping to save food and ingredients that would otherwise go to waste, upcycled skincare products share a simple way for consumers to swap one product in their regular self-care routine with a more mindfully made alternative. The Cool Cucumber collection also includes a hydrating cucumber body yoghurt and a hand cream that also help to reuse wonky pieces of produce.
Waste-Reducing Shower Gels
The Body Shop's Cool Cucumber Shower Gel Uses Wonky Cucumber Juice
Trend Themes
1. Upcycled Skincare Products - Disruptive innovation opportunity: Develop and market skincare products made from unused or imperfect ingredients, reducing waste in the manufacturing process.
2. Sustainable Packaging - Disruptive innovation opportunity: Create eco-friendly packaging solutions for skincare products that highlight their use of upcycled or recycled materials.
3. Mindful Self-care - Disruptive innovation opportunity: Design and promote self-care products that align with consumers' desire for sustainability, encouraging conscious choices without sacrificing effectiveness.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce a line of skincare products that focus on using upcycled ingredients, appealing to environmentally-conscious consumers.
2. Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions for beauty and personal care products, catering to the increasing demand for eco-friendly alternatives.
3. Self-care - Disruptive innovation opportunity: Create a range of self-care products that prioritize sustainability and mindful consumption, attracting consumers seeking more socially and environmentally responsible options.