ÖCTAGON, a skate brand that's known for its unique graphics and bold branding, recently updated its selection of offerings with its Spring/Summer 2017 collection.
To promote its new collection, the brand lensed a lookbook that features a variety of male models, who are often shown with their faces blurred. This effect gives the shots an eye-catching aesthetic, especially as they're paired with minimalist backdrops that enable the apparel itself to be at the forefront. In terms of graphic designs and cuts, the apparel takes cues form 1990s fashion, making for a nostalgic collection that's likely to appeal to skate fanatics who still favor old school looks.
The whole ÖCTAGON collection is expected to drop on July 5th, when it will be available from its online store, as well as from a number of select retailers.
Blurred Face Streetwear Editorials
ÖCTAGON's Spring/Summer Collection Draws Heavily from the 90s
Trend Themes
1. Blurred-face Fashion Photography - Opportunity for photographers and fashion brands to experiment with an edgy and attention-grabbing aesthetic by using blur and unconventional techniques.
2. Nostalgic Skate Style - Opportunity for fashion brands, particularly those targeting skate enthusiasts, to tap into the 90s nostalgia wave by incorporating retro designs and cuts into their clothes.
3. Minimalist Backdrops - Opportunity for photographers and fashion brands to focus on the clothing as the main subject of their photography by using simple and unobtrusive backgrounds.
Industry Implications
1. Fashion - The fashion industry can utilize the trend of blurred-face photography to create innovative and unique clothing ads and lookbooks for brands.
2. Photography - The photography industry can take advantage of the trend of minimalist backdrops to focus on the subject of their photos and create visually compelling content.
3. Skateboarding - The skateboarding industry can incorporate the trend of 90s nostalgia and retro designs into their clothing and merchandise to appeal to the current trend of vintage-inspired fashion.