Crystal Pepsi was an iconic soda from the 90s, and Pepsi is reinvigorating the spirit of that halcyon era with its 'Crystal Pepsi Trail' campaign. Drawing on some of the most classic styles of the pre-millennium decade as well as the motif of 'The Oregon Trail,' the campaign lets consumers play an online game of trials and tribulations.
Crystal Pepsi itself is one of the most nostalgic sodas of the 90s. The clear cola was unique and striking, capturing the consumers of the era. With 90s nostalgia in full swing in the present day, Pepsi is bringing back the beverage.
The Crystal Pepsi Trail marketing campaign uses humor to appeal to consumers. Rather than riding in a wooden wagon, like in The Oregon Trail, player embark in a wood-paneled station wagon. Further, potential encumbering factors include players' Tamagotchis dying or the dial-up internet taking too long.
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
Trend Themes
1. 90s Nostalgia - Explore opportunities to create products or campaigns that tap into the nostalgia for the 1990s.
2. Retro Marketing - Consider leveraging retro styles and motifs in marketing campaigns to engage consumers and create a sense of nostalgia.
3. Interactive Gaming - Integrate interactive online games into marketing strategies to captivate and engage consumers.
Industry Implications
1. Beverage - Innovate new and unique beverage products that evoke nostalgia for a specific era, such as the 1990s.
2. Food and Beverage Marketing - Develop marketing campaigns that utilize retro styles and references to create a sense of nostalgia and appeal to consumers.
3. Digital Entertainment - Explore the potential of incorporating interactive online gaming experiences into marketing initiatives to enhance consumer engagement.