Kim Kardashian West is expanding her fragrance lineup with the debut of her new Crystal Pear & Peony scent. Exclusively available from Ulta, the new scent is a must-have for fans of KKW's other fragrances.
Though the new Crystal Pear & Peony fragrance just launched, Kardashian West explained that the scent was actually created back in 2017 when the brand launched. Created around the same time that the Crystal Gardenia line was developed, the new Crystal Pear & Peony fragrance boasts a similar mix of fruity and floral scents. More specifically, there are notes of raspberry, pink pepper, and pear blossom. The fragrance also comes in a slick crystal-inspired bottle that would be a standout on top of any dresser.
Crystal-Inspired Fragrances
The New KKW Crystal Pear & Peony Scent is an Ulta Exclusive
Trend Themes
1. Crystal-inspired Fragrances - Opportunity for fragrance brands to explore unique bottle designs and incorporate crystal-inspired elements into their scents.
2. Exclusive Fragrance Partnerships - Potential for retailers to team up with celebrities and influencers to launch exclusive fragrance collaborations like Ulta did with Kim Kardashian West.
3. Fruity and Floral Scents - Growing demand for fragrances that combine fruity and floral notes, providing an opportunity for perfumers to create new scent combinations.
Industry Implications
1. Fragrance - Disruptive innovation opportunity for fragrance companies to experiment with crystal-inspired bottle designs and create unique scent experiences for consumers.
2. Retail - Potential for retailers to leverage exclusive fragrance partnerships with celebrities to drive traffic, boost sales, and attract new customers.
3. Beauty - Opportunity for beauty brands to tap into the trend of fruity and floral scents by incorporating these notes into their existing fragrance offerings or creating new products.