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Del Taco is Selling a Limited-Edition Crunchtada Pool Floatie

This summer, you can take your backyard pool game to the next level with Del Taco's new Crunchtada Pool Floatie.

For those unfamiliar, Del Taco's Crunchtada is a loaded tostada that can be considered a crunchy Mexica pizza of sorts. Now the chain is paying homage to one of its most popular items with the launch of a limited-edition pool floatie in the shape of a Crunchtada. The new Crunchtada pool floatie is four feet in diameter and features a graphic that depicts a tostada covered with beans, tomatoes, lettuce, and cheese. As the online description reads: "It’s the summer of Crunchtada! Enjoy this limited-edition, custom pool floatie – big enough for lounging, snacking and relaxing all summer long."

Crunchtada Floatie will be available to purchase starting on Monday, May 24, 2021 at 9: 00 a.m. PST from the Del Taco webstore, while supplies last.
Trend Themes
1. Food-inspired Pool Floaties - Opportunity for companies to create food-inspired pool floaties for customers.
2. Branded Merchandise - Opportunity for companies to create branded merchandise to promote their products.
3. Limited-edition Products - Opportunity for companies to create limited-edition products to drive sales.
Industry Implications
1. Fast Food - Fast food chains can use branded merchandise to promote their products and drive sales.
2. Outdoor Recreation - Outdoor recreation companies can expand their product offerings to include themed pool floaties.
3. E-commerce - E-commerce companies can partner with popular brands to sell limited-edition products to their customers.

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