'Wet n Wild' is set to release a line of cruelty-free makeup brushes that provide an inexpensive alternative for conscious consumers. Many high-quality makeup brushes are made from animal hair because the natural imperfections that occur across the length of the hair allow for better product application. This company has found a way to mimic the feel of animal hair bristles without harming any living creatures in the process.
The new Wet n Wild cruelty-free makeup brushes are designed to offer a vegan-friendly alternative for beauty enthusiasts. The brushes features stark white handles and dip-dyed pink bristles. Instead of animal hair, the bristles are made from synthetic thermoplastic polymer complex. This material mimics the micro-breaks that occur in real animal hair, which ensures that cosmetics go on smoothly.
The new set contains 17 vegan brushes, which means there is a cruelty-free option for applying any type of product.
Cruelty-Free Makeup Brushes
These Vegan Brushes Mimic the Feel of Animal Hair Bristles
Trend Themes
1. Inexpensive Cruelty-free Alternatives - This trend highlights the opportunity for businesses to develop low-cost cruelty-free products as an alternative to traditional options.
2. Vegan-friendly Beauty Products - This trend indicates the potential for companies to create more vegan-friendly beauty products to cater to conscious consumers.
3. Synthetic Materials Mimicking Animal Hair - This trend presents an opportunity for businesses to innovate and create synthetic materials that accurately mimic the feel and performance of animal hair in cosmetic brushes.
Industry Implications
1. Beauty and Cosmetics - Companies in the beauty and cosmetics industry can capitalize on the growing demand for cruelty-free and vegan-friendly products by developing new lines of high-quality brushes.
2. Manufacturing - The manufacturing industry can explore new technologies and materials to create synthetic fibers that closely replicate the properties of animal hair, opening up avenues for disruptive innovation in various applications.
3. Consumer Goods - The consumer goods industry can tap into the trend of cruelty-free and vegan-friendly products by expanding their offerings to include more ethical alternatives, such as eco-friendly brushes made from sustainable materials.