Southwest Airlines is known for having a lot of fun and encouraging their flight attendants to be creative. A recent example, "The Rapping Southwest Flight Attendant," has gone viral.
Southwest is on Twitter and asked fans to Tweet the lines to a Twit-com. Southwest provided a cast of characters, a location and a destination. Between 10 AM and 11 AM CST, Southwest asked for Tweets at #swmovie. The lines were then "acted" by Southwest employees, and by early evening the Twit-com was on YouTube.com.
The script for the six minute video is on the Southwest blog Nuts about Southwest.
Crowdsourced Skit Scripts
Southwest Airlines Solicits Tweets From Passengers for a Twit-Com
Trend Themes
1. Crowdsourced Skit Scripts - Southwest Airlines uses crowdsourcing to create skit scripts for their Twit-com videos, creating unique and engaging content.
2. Viral Marketing Through Social Media - Southwest Airlines leverages the power of Twitter and YouTube to create viral marketing campaigns through entertaining videos like 'The Rapping Southwest Flight Attendant.'
3. Collaborative Content Creation - Southwest Airlines engages their fans and followers to actively participate in the creation of content, fostering a sense of community and loyalty.
Industry Implications
1. Airlines - Airlines can leverage crowdsourcing and social media to create innovative marketing campaigns and engage with their audience in a unique way.
2. Entertainment - The entertainment industry can explore the potential of crowdsourced skit scripts to create engaging and interactive content that resonates with their audience.
3. Social Media Platforms - Social media platforms can collaborate with brands to facilitate crowdsourced content creation, enabling unique and entertaining experiences for their users.