Cristian Poddighe, a design student at NABA in Milan, Italy, created this stylish concept work for the coffee brand illy. Poddighe chose a dramatic palette for his sleek and chic cylinder cases. He wanted to create packaging that could be displayed in the home and reused.
Cristian Poddighe also created a three-pack concept that comes in a stylish wood and aluminum container that resembles a clever cabinet one would find at a high-end furniture store. Poddighe has created a persona for the brand. He makes illy Coffee appear as a high-end and fashion-forward asset to pre-existing decor. Evoking the mood one wishes for when entertaining guests over a cup of coffee, this illy Coffee packaging becomes part of the furniture.
Stylish, exciting and a clever addition to any decor, the illy coffee concept packaging sells a lifestyle.
Chic Reusable Packaging
Cristian Poddighe Designs Concept Containers You'll Want to Hold on To
Trend Themes
1. Chic Reusable Packaging - Designers can incorporate reusable and stylish packaging concepts for various products to appeal to eco-conscious consumers.
2. Display-ready Packaging - Designs that allow for packaging to be displayed at home and reused can create a stronger brand image.
3. Lifestyle-driven Packaging - Packaging designs that appeal to a specific lifestyle can create a stronger brand identity and appeal to various consumer segments.
Industry Implications
1. Food and Beverage - Incorporating reusable and stylish packaging concepts for food and beverage products can enhance brand image and contribute to sustainable solutions.
2. Home Decor - Display-ready packaging designs can be applied to home decor products to make them more appealing and versatile.
3. Consumer Goods - Lifestyle-driven packaging concepts can be applied to various consumer goods to create a stronger brand identity and appeal to the target market.