Kellogg's UK has gone ahead and expanded its already popular 'American Style Rice Krispies Square' range of crispy rice cereals by once again delving into American culinary tradition with the introduction of a new 'Strawberry Sundae' flavor.
Available for purchase at supermarket chain Asda, the 'Strawberry Sundae' flavor of Kellogg's iconic 'Rice Krispies' breakfast cereal is said to be inspired by the delectable and always tempting strawberry sundaes that have been elevated to iconic status by American diners.
Offered on a limited-edition basis, these 'Strawberry Sundae' crispy rice cereals can be purchased for around $2 per four-pack in the U.K. This range follows on the heels of the 'Mint Choc Shake' flavor that was launched in 2022, with these exciting cereals speaking to the popularity of American-influenced cereals in the British market.
Sundae-Flavored Breakfast Cereals
This Crispy Rice Cereal Has a Tantalizing Strawberry Flavor
Trend Themes
1. American-inspired Breakfast Cereals - Kellogg's expands its range of breakfast cereals inspired by American culinary traditions by introducing the 'Strawberry Sundae' flavor.
2. Limited-edition Flavors - Kellogg's introduces limited-edition flavors of its 'American Style Rice Krispies Square' range, including the 'Strawberry Sundae' flavor.
3. Popularity of American-influenced Cereals - The success of 'American Style Rice Krispies Square' range in the British market leads Kellogg's to continue introducing new American-inspired flavors such as 'Strawberry Sundae'.
Industry Implications
1. Food and Beverage - Kellogg's expands its already popular breakfast cereal range and introduces new flavors such as 'Strawberry Sundae' to keep up with changing customer preferences and increase sales.
2. Retail - Supermarket chains such as Asda continue to offer limited-edition flavors of popular breakfast cereals like Kellogg's 'American Style Rice Krispies Square' range, creating new opportunities to attract customers and increase revenue.
3. Marketing - Kellogg's continues to introduce new flavors such as 'Strawberry Sundae' in its 'American Style Rice Krispies Square' range to create hype around the brand and keep customers engaged.