Burger King New Zealand wants to make it easier than ever to pair your fries with your favorite condiments with the launch of its new Crispy Dippers.
Described as "half fry, half spoon' Burger King's new Crispy Dippers are a more dippable version of your traditional French fry. Each of the Crispy Dippers boasts a U-shaped format that looks like a mini taco shell. But instead of corn, these tiny taco shells are made of fried potatoes. The idea is that the innovative shape allows the diner to shover more sauce on their fry than they would be able to with a more traditional French fry.
The new Crispy Dippers are currently only available from Burger King locations in New Zealand and only for a limited time.
Crispy Chip-Shaped Fries
Burger King New Zealand is Serving Up New Crispy Dippers
Trend Themes
1. Innovative Fry Shapes - There is an opportunity to create more innovative fry shapes that enhance the dipping experience.
2. Dippable Snacks - There is potential for the creation of more dippable snack formats that are more convenient for consumers.
3. Condiment Pairings - There is room for innovation in creating new condiment flavors and pairings that complement these new fry shapes.
Industry Implications
1. Fast Food - Fast food restaurants can continue to innovate with their menu offerings to create new and exciting products.
2. Snack Foods - Manufacturers of snack foods such as chips and dips can explore new formats that make it easier for consumers to enjoy their products.
3. Food Service Equipment - Companies that design and manufacture food service equipment can explore creating new fry shapes and dipping vessels that enhance the overall customer experience.