As the pandemic wears on and the price of chicken wings continues to soar, Wingstop has begun testing an alternative: Crispy Chicken Thighs.
Currently being tested at select locations in Nevada, Texas, Georgia, and Colorado, Wingstop's new Crispy Chicken Thighs are a tasty new take on the brand's signature wings. The new Crispy Chicken Thighs are seasoned, fried, and are meatier than the brand's traditional bone-in wings. Customers can also toss their new Crispy Chicken Thighs in any of Wingstop's 11 signature sauce flavors, which include favorites like Lemon Pepper, Mango Habanero, and Garlic Parmesan.
If you want to go big, you can enjoy the new chicken thighs as part of a combo, alongside classic wings, one dip, a 20-ounce drink, and your choice of regular fries or veggie sticks.
Takeout-Friendly Chicken Thighs
Wingstop is Testing New Crispy Chicken Thighs at Select Locations
Trend Themes
1. Alternative Chicken Products - As the price of chicken wings increases, there is an opportunity for fast-food chains to test new and alternative chicken products like Wingstop's Crispy Chicken Thighs.
2. Customizable Fast Food Menu - As Wingstop offers customers to toss their new Crispy Chicken Thighs in any of their 11 signature sauce flavors, other fast food chains can follow suit by allowing customers to customize their orders.
3. Combo Meals - Combo meals like Wingstop's offering of Crispy Chicken Thighs alongside classic wings, one dip, a 20-ounce drink, and a choice of regular fries or veggie sticks, could be a disruptive innovation opportunity for fast-food chains.
Industry Implications
1. Fast-food Industry - The fast-food industry can take advantage of the increasing demand for alternative chicken products and offer customizable menu items like Wingstop's new Crispy Chicken Thighs.
2. Poultry Industry - The poultry industry can adapt to the increasing demand for chicken alternative products by producing new and innovative chicken products that meet the evolving consumer preferences.
3. Sauce Industry - The sauce industry can partner with fast-food chains to offer a wider variety of flavors and sauces for customers to customize their orders and create new menu items.