Crimson Cloud was a breathtaking installation that commemorates the 150th anniversary and legacy of beauty brand Shiseido. For this immersive activation, Shiseido Ginza Tokyo collaborated with Poh Sin Studio.
The Crismon Cloud installation is one part of Shiseido's eclectic "From Life Comes Beauty" campaign. The aim of this branded movement is to "inspire and enrich society through beauty and art." While on display, the installation embraced the sun's movement, facilitating a beautiful and "intricate shadow play of crimson overcast." In addition to the installation, Shiseido also launched three award-winning products in limited-edition packaging.
Shiseido's quest as a pioneering beauty brand is extensive. Starting out as a privately owned Western pharmacy in Tokyo's glamorous Ginza shopping district in 1872, Shiseido has and continues to explore the essence of beauty through science-backed innovations.
Branded Breathtaking Installations
Crimson Cloud is Part of Shiseido's 150th Anniversary Campaign
Trend Themes
1. Art-infused Activation - Brands can collaborate with artists to create immersive activations that blend art and branding for a unique sensory experience.
2. Shadow Play Installations - Brands can use installations with intricate shadow plays that reflect and enhance the brand's identity and message, opening opportunities in experiential marketing.
3. Limited-edition Packaging - Brands can offer limited-edition product packaging for special campaigns to create a sense of exclusivity and increase demand for the product.
Industry Implications
1. Beauty - The beauty industry can use immersive installations as a tool for experiential marketing, providing customers a unique opportunity to interact with the brand and its products.
2. Art - Artists and art studios can expand their work by collaborating with brands to create installations that uniquely blend art and branding for campaigns and events.
3. Packaging - Packaging companies can seize opportunities to collaborate with brands for limited-edition packaging design and production, which can add value to the brand's marketing campaigns.