DJ Khaled introduces his latest collaboration alongside Jordan Brand as the two spotlight the signature Air Jordan 5 sneaker model that gets a Crimson Bliss tonal update. The shoe arrives in a peach tonal hue making up most of the upper and it is made from premium leather materials.
It is further accented with co-branding details in the form of "WE THE BEST" which marks the heel section, the clear outsole, and the sock lining. Additional details of the shoe include the quilted lining that is detailed with text reading "KEEP GOING" on the left and right sides of the shoes. There are plans for an accompanying collection that has yet to be announced along with the launch date.
Collaborative Bright Leather Sneakers
DJ Khaled Drops the Special New Air Jordan 5 Crimson Bliss
Trend Themes
1. Collaborative Sneakers - There is an opportunity for companies to collaborate and design customized sneakers with social influencers and celebrities.
2. Tonal Colorway Sneakers - More shoe brands can design sneakers with tonal colorways to increase demand of their products in the market.
3. Premium Leather Sneakers - There is an opportunity for shoe brands to create a niche market of high-end premium leather sneakers for consumers who are willing to spend more for luxury products.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of collaborative and premium leather sneakers to create exclusive designs for consumers.
2. Footwear - Shoe brands can explore the opportunities of designing tonal colorway sneakers to cater to the demand of today's sneakerheads.
3. Celebrity Endorsement - Celebrity endorsements can provide an innovative way for brands to connect with their audience and drive sales of their products.