The UK-based food company 'Gathr' recently expanded its existing line of cricket bars by adding two new gourmet flavors. While snacks made from cricket flour are becoming extremely popular among conscious consumers, many of these products are intended to be functional rather than flavorful. The newest Gathr bars give consumers an alternative snack option so that they can enjoy an ethical source of protein without sacrificing flavor.
The new snack bars from Gathr are made from cricket flour, which is considered a more sustainable source of protein than other animal-based ingredients. In addition to the brand's existing Peanut and Cacao flavors, the bars now come in Coffee & Vanilla and Raspberry & Cacao flavors. These adult-oriented flavors are meant to enhance the taste of the fruit, nuts and cricket flour in the bars for a more gourmet snack option. The cricket bars are also free from gluten, dairy, soy and added sweeteners, meaning they fit into a wide range of diets.
Gourmet Cricket Bars
Gathr's Cricket Flour Snack Bars Come in Adult-Oriented Flavors
Trend Themes
1. Gourmet Cricket Bars - Opportunity to innovate and expand the market of cricket flour snacks by creating more sophisticated and adult-oriented flavors.
2. Sustainable Protein Sources - Disruptive innovation potential in developing and marketing food products that use cricket flour as a more sustainable protein source.
3. Functional Food Revolution - Functional foods are evolving from functional to flavorful; there is room to innovate and create hybrid products that serve both purposes.
Industry Implications
1. Food and Beverage - With consumers increasingly interested in sustainable protein sources and functional foods, the food and beverage industry has an opportunity to innovate in developing new cricket flour products.
2. Health and Wellness - Health and wellness companies can incorporate cricket flour into their product offerings, capitalizing on the growing demand for sustainable and nutritious protein sources.
3. Sports Nutrition - Cricket flour can potentially be incorporated into sports nutrition products, providing athletes with a sustainable protein source that can also enhance performance.