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PTC Created Creo 7.0 with Generative Design Tools and Other New Features

PTC recently launched a new product named Creo 7.0, which helps companies create better products by improving the design process. Creo 7.0 was made possible through the acquisition of Onshape, a Software-as-a-Service company. The acquisition gave PTC access to new technologies including generative design capabilities, that will allow manufactures to use AI to efficiently optimize designs. Other features include Simulation-Driven Design, with real-time simulation capabilities, as well as Multibody Design, allowing users to more efficiently complete designs.

Brian Thompson, a divisional vice president, and general manager for the company spoke about the new product, "Creo 7.0 is one of our most innovation-rich releases yet, allowing customers to leverage Frustum’s amazing generative design technology and an enhanced Ansys-powered Creo Simulation Live with real-time fluid-flow analysis."
Trend Themes
1. Generative Design Capabilities - PTC's acquisition of Onshape has given them access to generative design capabilities, allowing for AI optimization of designs.
2. Simulation-driven Design - Creo 7.0's real-time simulation capabilities with Ansys-powered Creo Simulation Live present new opportunities for simulation-driven design.
3. Multibody Design - The addition of Multibody Design to Creo 7.0 allows for more efficient design completion, presenting potential for disruptive innovation in product design.
Industry Implications
1. Manufacturing - PTC's Creo 7.0 with generative design capabilities has the potential to disrupt the manufacturing industry with its AI optimization capabilities.
2. Product Design - Creo 7.0's Simulation-Driven Design and Multibody Design features present opportunities for disruptive innovation within the product design industry.
3. Software Development - The acquisition of Onshape by PTC and the resulting features in Creo 7.0 could have disruptive effects in the software development industry, particularly in the area of generative design technology.

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