Cadbury's classic Creme Eggs are often associated with Easter, but this year the confectionery brand has captured the attention of consumers early by launching special-edition White Creme Eggs and the Creme Egg Camp pop-up.
The pop-up will be open for a few weeks, inviting chocolate-loving fans of the brand inside for a taste of a variety of treats made with the legendary Creme Egg. Inside the Campfire Kitchen, a variety of dishes are served, including everything from Gooey Creme Egg Cookies to the Creme Egg Toastie, or Creme Eggs sandwiched between pieces of toast. To wash it all down, Creme Egg Hunters’ Hot Chocolate will be served, featuring Cadbury hot chocolate infused with a melted Creme Egg.
Tickets for the event may be purchased online ahead of time, with 100% of the proceeds going towards the Prince’s Trust Charity.
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
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Industry Implications
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