The McDonald's Japan Creme Brulee Pie is being launched by the QSR brand to offer patrons a new way to enjoy the premium flavor of the namesake dessert that highlights accessibility, portability and convenience.
The turnover-style dessert features a crispy exterior that is filled with a dual filling of custard cream along with a caramel sauce that highlights a bittersweet flavor profile. This helps to add in additional flavor complexity for consumers to enjoy as a snack or dessert with their meal.
The McDonald's Japan Creme Brulee Pie is being launched alongside the returning Belgian Chocolate Pie, which features a chocolate crust along with a Belgian chocolate cream filling. The pies are being made available at a price point of 150 yen, but only for a limited time.
French Dessert-Inspired Turnovers
The McDonald's Japan Creme Brulee Pie is a New Take on a Classic
Trend Themes
1. Premium Fast Food Desserts - Opportunity for fast food chains to incorporate high-end dessert flavors into their menu offerings in a more accessible and convenient way.
2. Dual-filling Desserts - Incorporating two complimentary fillings in desserts to add complexity and depth of flavor for a more enjoyable dining experience.
3. Limited Time Dessert Offers - Creating a sense of urgency and exclusivity through limited time dessert offerings to drive repeat sales and customer loyalty.
Industry Implications
1. Fast Food Industry - Opportunity for fast food chains to expand dessert offerings and appeal to customers' diverse tastes and preferences.
2. Bakery Industry - Bakeries could incorporate dual-fillings in their baked goods to add variety to their product line and attract more customers with dynamic flavor profiles.
3. Confectionery Industry - Limited time offers could drive sales and boost customer excitement in the confectionery industry, especially during seasonally-relevant holidays.