This creative social media marketing campaign from Mazda Canada shows just how creative you can get with Instagram. Although users are only able to post video and image files, this does not have to inhibit creativity. On Instagram, Mazda Canada took advantage of the mobile grid view by putting together a series of images that made up the cover for a 'Roadster' magazine, promoting the MX-5. Each of the tiles is actually a video file, which features something a little different, like "A Special Gen 3 Redesign" with "Some Assembly Required." The video showed off the car being made from toy block parts.
The magazine only takes up nine squares, which makes this a fun idea for other brands to try out too, since it can be repeated monthly or posted just one time as an experiment.
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
Trend Themes
1. Interactive Insta-magazines - Creating interactive magazines through Instagram's grid view opens up new possibilities for brands to engage with their audience.
2. Creative Social Media Marketing - Mazda Canada's campaign demonstrates the potential for brands to unleash their creativity in social media marketing, even within the constraints of Instagram.
3. Innovative Video Content - Using video content creatively within Instagram's image-focused platform allows brands to capture attention and engage users in a unique way.
Industry Implications
1. Automotive Industry - The automotive industry can leverage interactive Insta-magazines to showcase new car models, engage potential customers, and create a memorable brand experience.
2. Digital Marketing - In the field of digital marketing, the use of interactive Insta-magazines presents an opportunity for brands to stand out and differentiate themselves through innovative content strategies.
3. Social Media Platforms - Social media platforms can explore the potential of interactive Insta-magazines to enhance user experience, increase engagement, and retain users on their platforms.