The Bombay Sapphire 'CREATE FROM HOME' platform has been launched by the Bacardi-owned brand to help offer consumers with a place to express their creativity when self-isolating in response to the COVID-19 pandemic.
The platform comes as an extension to the Bacardi 'Raise Your Spirits' drive and is focused on offering consumers an array of things they can partake in from home. This includes livestream online classes, cocktail-making sessions hosted by influencers, workshops and more.
The Bombay Sapphire 'CREATE FROM HOME' platform has been launched with a number of partnerships including one with Skillshare that will provide a complimentary three-month membership to its online education platform. Additionally, the Society6 online marketplace will host weekly Drink and Draw events, while DIY platform Hunker will offer a library of content and tutorials for consumers to access.
Self-Isolation Creativity Platforms
The Bombay Sapphire 'CREATE FROM HOME' Platform is Interactive
Trend Themes
1. Self-isolation Creativity Platforms - The trend of self-isolation creativity platforms presents disruptive innovation opportunities for brands to provide consumers with interactive and engaging experiences from home during the COVID-19 pandemic.
2. Livestream Online Classes - The trend of livestream online classes creates disruptive innovation opportunities for educational institutions and instructors to offer virtual learning experiences and reach a wider audience.
3. Drink and Draw Events - The trend of Drink and Draw events opens up disruptive innovation opportunities for artists and brands to collaborate and engage with consumers through live art sessions.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the trend of self-isolation creativity platforms to provide their customers with unique experiences and interactive content that promotes their products.
2. Online Education Industry - The online education industry can seize the trend of livestream online classes by expanding their virtual course offerings and leveraging interactive technology to enhance the learning experience.
3. Art and Design Industry - The art and design industry can capitalize on the trend of Drink and Draw events by organizing virtual art sessions, partnering with brands, and creating new revenue streams through online art sales.