Tarte Cosmetics familiarized consumers with the benefits of maracuja with its best-selling Maracuja Juicy Lip Plump before seamlessly incorporating this hero ingredient into new formulas like the Creaseless Creamy Concealer. This concealer is loaded with nearly 60% skincare ingredients and provides a full-coverage, natural-looking finish without settling into fine lines.
This hydrating, moisturizing formula features maracuja passionfruit, which helps with creating the look of "sleep in a swipe," along with Vitamin C-rich cloudberry, awakening caffeine, niacinamide and bakuchiol, a plant-based retinol alternative.
This skin-caring concealer formula is the newest addition to the brand's Maracuja Collection, and shares 34 shades and six undertones to help everyone find a comfortable formula and a perfect shade match.
Superfruit Skincare Concealers
Tarte's Creaseless Creamy Concealer Awakens Eyes with Maracuja
Trend Themes
1. Multifunctional Skincare Products - Products like Tarte's concealer that blend makeup with skincare ingredients are growing in popularity for their dual benefits.
2. Natural Beauty Ingredients - Consumers are increasingly seeking out beauty products that feature natural or plant-based ingredients, as exemplified by the use of maracuja and bakuchiol.
3. Inclusive Beauty Ranges - Offering a wide range of shades and undertones, such as Tarte's 34 shades, is becoming essential to meet diverse consumer needs.
Industry Implications
1. Cosmetics - The cosmetics industry is incorporating more skincare benefits into makeup products to appeal to health-conscious consumers.
2. Natural and Organic Beauty - The demand for natural and organic beauty products is pushing brands to innovate with plant-based ingredients.
3. Inclusive Beauty - The beauty industry is increasingly prioritizing inclusivity by expanding product ranges to cater to a diverse consumer base.