The fact of the matter is that the typical cereal box does not have a recognizable form. Creamwheat packaging may have been made to the common cardboard specifications but it might just as easily contain other foods like crackers, cookies or baking ingredients. No, this merchandizing strategy alludes to the food inside in a much more direct manner.
The milk carton form was used to enclose the grains, referencing the delicious drink that best accompanies this sort of snack. When you set out to prepare a bowl of your scrumptious cream of wheat, you would acquire items from the fridge and the cupboard that now look alike. But what ensures that Kate Mikutowski's Creamwheat packaging should not be confused with the cow-derived drink is the un-inked earthy brown card that composes the container.
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
Trend Themes
1. Dairy-inspired Branding - Creating packaging designs that draw inspiration from dairy products to create a recognizable visual identity for food products.
2. Nostalgia Marketing - Using recognizable and iconic packaging designs to trigger consumers’ emotions and memories associated with the product and encourage purchases.
3. Direct Food Associations - Designing packaging that directly references the food product inside to provide clarity and avoid confusion or misinterpretation.
Industry Implications
1. Food and Beverage - Applying the use of dairy-inspired branding and direct food associations to packaging and marketing strategies for various food and beverage products.
2. Packaging - Creating package designs that incorporate nostalgic and recognizable elements to create emotional connections with consumers, and stand out on the shelves.
3. Advertising and Marketing - Using nostalgia marketing strategies to create relatable and memorable campaigns that drive consumer purchase behavior.