The Crayola x Hanna Andersson Collection inspires play and imagination through color and creativity, and unites two brands devoted to empowering kids to express themselves.
Within the Crayola x Hanna Andersson Collection, families will find products like Andersson's first-ever Color-In Pajamas in long and short pajama sets for four to 12-year-olds. Decorated with favorite characters from beloved prints and classic crayon graphics, the Color-In Pajamas invite kids to put their skills to work as they fill in the lines with the Crayola Fabric Markers included with the pajamas.
The collection also features styles like the Hanna Andersson Family Matching Costume pajamas stylized as classic Crayola crayons, plus back-to-school-themed pajamas with signature Crayola crayon patterns. All of the pajamas are made from the premium brand's soft, durable 100% organic cotton.
Customizable Color-In Sleepwear
The Crayola x Hanna Andersson Collection Inspires Creativity
Trend Themes
1. Interactive Apparel - Apparel that encourages customization through coloring offers a unique blend of creativity and fashion.
2. Character-based Sleepwear - Sleepwear designs featuring beloved characters create an engaging and relatable experience for children.
3. Family-themed Collections - Matching family sleepwear sets tap into the growing trend of cohesive family branding and bonding.
Industry Implications
1. Children's Clothing - Innovative, interactive sleepwear aligns with the focus on creative engagement for kids.
2. Arts and Crafts - Collaborations between clothing brands and arts companies foster new ways to inspire artistic expression.
3. Organic Textiles - A shift towards 100% organic cotton apparel in children’s wear highlights the demand for sustainable and durable materials.