Despite the fact that the traditional Oktoberfest celebrations have been canceled this year due to the pandemic, Crave Hot Dogs and BBQ is still using the occasion to debut a new menu that spotlights a selection of craft beers and German-inspired dishes.
The new menu will be available throughout the month of October, and will be offered as an addition to the chain's regular menu. As Restaurant News explains, "The Oktoberfest menu will consist of Crave’s Play on some of the classic Oktoberfest items to include, Brezen, Wurstl, Schweinebraten as well as craves Dynamic duo. Also, sides of sauerkraut and beer cheese and pretzel nuggets will also be available."
While many of the chain's locations will remain open throughout the season, consumers also have the option of using the Crave Hot Dogs and BBQ app, which allows them to earn points place orders ahead of time for delivery and curbside pickup.
Oktoberfest-Themed Menus
Crave Hot Dogs and BBQ Will Feature an Extra Menu for October
Trend Themes
1. Craft Beer Selection - The new Oktoberfest-themed menu presents an opportunity for breweries to showcase their craft beers alongside German-inspired dishes.
2. German-inspired Cuisine - Restaurants can explore adding German-inspired dishes to their menus to cater to Oktoberfest enthusiasts.
3. Mobile Ordering Apps - The Crave Hot Dogs and BBQ app demonstrates the demand for convenient mobile ordering and delivery options for food establishments.
Industry Implications
1. Breweries - Breweries can tap into the Oktoberfest trend by partnering with restaurants to offer their craft beers on the special menu.
2. Restaurants - Restaurants can incorporate German-inspired dishes into their menus to attract customers looking for Oktoberfest-themed dining experiences.
3. Food Delivery Services - Food delivery platforms can capitalize on the demand for convenient ordering and delivery options by partnering with restaurants offering Oktoberfest-themed menus.