Crafty Chica is a hugely popular website and YouTube channel that features craft ideas and tips from Mexican-American craftswoman Kathy Cano-Murillo.
Cano-Murillo's crafts had been available in different retail outlets for a few years before she decided to take her knowledge to the online sphere by blogging about her unique "Mexi-Boho" style of craft. Her colorfully vivid artworks have been a huge hit online, with the Crafty Chica channel inspiring legions of craft-minded people both within and beyond the Hispanic American community. Videos on the YouTube channel including everything from instructions for tie-dying flowers to adding glitter to boring floors.
Ultimately, the success of the Crafty Chica channel goes to show the rising influence of Latinas within the arts and crafts sphere, achieved largely thanks to their prowess in the online and social media platforms.
Chic Craft Channels
The Crafty Chica Online Channel Targets Hispanics
Trend Themes
1. Latina Art and Craft Influencers - A trend of rising influence of Latinas within the arts and crafts sphere is opening up opportunities for Latina entrepreneurs to establish their online presence and monetize their creativity.
2. Mexi-boho Crafts - The popularity of Kathy Cano-Murillo's Mexi-Boho style of craft is creating a trend towards colorful, vibrant and eclectic designs that blend traditional Mexican elements with Bohemian aesthetics.
3. Craft Tutorials on Social Media - The trend of craft enthusiasts flocking to social media sites like YouTube and Pinterest for tutorials and inspiration is opening up opportunities for craft-related businesses to leverage these platforms to showcase their products and services.
Industry Implications
1. Online Arts and Crafts Retail - The success of Crafty Chica's online channel highlights the growing potential of online arts and crafts retail as a lucrative business model for entrepreneurs in the industry.
2. Latina-focused Media and Marketing - The rising influence and purchasing power of Hispanic Americans, particularly Latinas, is driving a trend towards more targeted marketing and media strategies that cater towards this demographic.
3. Social Media Marketing Tools - The trend of craft enthusiasts turning to social media for inspiration and tutorials opens up opportunities for businesses in the social media marketing industry to develop and market new tools specifically tailored towards their needs.