Advent calendars are no longer just for children, which is being reinforced with new products like the Craft Gin Club Craft Gin Advent Calendars that are available now for preorder from the brand. The calendars will be available starting October 1, 2024 and come with 25 different miniature bottles of craft gins to provide adults with the ability to create a new cocktail each day of December. Priced at £89.99, the calendars come with a variety of expressions like London Dry gins, spiced gin, citrus gins and more for adults to explore.
The Craft Gin Club Craft Gin Advent Calendars also include the new Gin & Tonic calendar, while the brand is also encouraging consumers to consider its membership as a gift for spirit lovers.
Spirit-Filled Advent Calendars
Craft Gin Club Craft Gin Advent Calendars are Festive and Fun
Trend Themes
1. Adult-oriented Advent Calendars - Advent calendars designed specifically for adults are revolutionizing holiday gift-giving with sophisticated and themed daily surprises.
2. Premium Gin Tastings - Craft gin advent calendars offer consumers a way to explore and enjoy a range of premium gin varieties each day leading up to the holidays.
3. Subscription-based Gift Ideas - Encouraging consumers to gift memberships alongside physical products adds an ongoing value aspect to holiday shopping for spirit enthusiasts.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage manufacturers are tapping into festive seasonal markets with innovative and premium offerings such as gin-filled advent calendars.
2. Gift and Novelty Products - The gift industry is experiencing a shift towards high-end, adult-centric novelty items, like spirit-filled advent calendars, reshaping traditional holiday gift-giving.
3. Subscription Services - Subscription services are being positioned as hassle-free, thoughtful holiday gifts, particularly in niches such as craft spirits, to enhance consumer loyalty and engagement.