With a crowdfunding campaign on Indiegogo, BrewDog is hoping to launch the world's first-ever craft beer hotel and state-of-the-art sour beer brewery.
The DogHouse is set to be a new destination in Columbus, Ohio that promises to be "the beeriest place on earth." Guests at the hotel will have access to craft beer-infused meals, in-suite craft beer on tap and hop-infused spa treatments. Some of the unique treatments that are in the works include "malted barley massages," a "'hoppy feet' pedicure" and other treatments to emulate one's favorite kinds of beers.
Those who support the campaign have the chance to pick up some special perks, such as access to VIP tours and tastings, unlimited beer on tap during a weekend stay or a craft beer breakfast.
Craft Brewery Hotels
BrewDog is Crowdfunding for the World's First Craft Beer Hotel
Trend Themes
1. Craft Beer Tourism - The trend of incorporating craft beer and brewery experiences into the hospitality industry allows for opportunities in providing unique services and amenities to attract consumers.
2. Beer-based Spa Treatments - The trend of using beer-based ingredients in spa treatments creates opportunities for innovation and differentiation in the wellness industry, providing a novel experience for consumers.
3. Crowdfunding for Hospitality - Crowdfunding campaigns for unique hospitality offerings allow companies to connect with and create loyal customer bases, while also providing opportunities for investors to support innovative and novel products in the industry.
Industry Implications
1. Hospitality - The hospitality industry can embrace craft beer tourism by offering unique experiences that center around craft beer, such as this craft beer hotel that will act as a destination for beer lovers seeking a novel, multisensory experience.
2. Wellness and Spa - The wellness industry can incorporate beer-based ingredients into its treatments, such as the hop-infused spa treatments at this craft beer hotel, as a way to create distinctive offerings that appeal to consumers searching for unique experiences.
3. Investment - The crowdfunding aspect of this hospitality offering provides opportunities for investors to support innovative ideas in the industry and reap rewards unique to the product, which in turn encourage the creation of novel and groundbreaking products that appeal to these investors.